Innovation, investment and high quality set to drive Davidoff cigar brands in Middle East
Innovation, investment and quality will be key themes in the growth of Davidoff Cigars in the Middle East, according to Regional Manager Jean-Philippe Clermont.
Speaking to The Moodie Report on the eve of this week’s Middle East Duty Free Conference, Clermont said the quality of the Oettinger Davidoff Group’s products were a key factor in driving its expansion.
He said: “I am confident that more and more Middle Eastern customers and transiting passengers alike will understand the emphasis we put on quality. Cigar smoking is a relatively new hobby for many people here and it takes time to get a full understanding of the product, but we are very close to reaching our goal.”
